Press Kits That Get You Covered
Great games don’t get press by accident. We help indie developers craft professional press kits that make it easy for media, creators, and publishers to say “yes.”
Press Kits
Changes Everything
First impressions matter.
Journalists and creators review dozens of games daily. A clean, professional press kit instantly signals that you’re serious—and worth their time.
Clarity increases coverage.
If writers have to search for assets, gameplay details, or contact info, they move on. A structured press kit removes friction and increases the likelihood of features.
Presentation builds credibility.
Even small indie teams can look polished. Strong branding, clear messaging, and organized materials position your game alongside bigger studios.
Professional Press Kit Creation
For Indie Scale
Structured press kits designed specifically for indie developers—optimized for media, streamers, and event organizers.
Press Kit Structure & Design
We create a clean, industry-standard layout that makes your game easy to understand and easy to cover.
- Game overview & elevator pitch
- Key features breakdown
- Developer bio & studio story
- Contact & social information
Media Asset Organization
We prepare downloadable, properly formatted assets ready for publication.
- High-resolution screenshots
- Logo files (transparent + dark/light versions)
- Key art & banner assets
- Gameplay trailer embedding
Messaging & Positioning
We refine your wording to ensure your game stands out in a crowded market.
- Unique selling point clarity
- Genre positioning
- Audience targeting language
- Compelling short & long descriptions
Press Outreach Readiness
We ensure your press kit is ready for distribution across festivals, journalists, and creators.
- Hosted press kit page setup
- Downloadable asset folders
- Email pitch template
- Outreach guidance checklist
Our Process
Sign Up & Submit
Create your Indie Cluster account and provide your game build, screenshots, trailer (if available), and current marketing materials.
Audit & Messaging Review
We review your current assets and refine your positioning, tone, and presentation structure.
Press Kit Creation
We design and organize your press kit page, structure your content, optimize descriptions, and prepare downloadable media files.
Delivery & Outreach Plan
You receive your finalized press kit along with guidance on how and when to use it for maximum coverage impact.
Professional Presentation.
Built for Indies.
Built by
Indie Fans
We understand how hard it is to stand out. Our press kits are designed to spotlight creativity—not just production budgets.
Media-Friendly Structure
We format everything with journalists and creators in mind—fast access, clean layout, zero friction.
Conversion-Focused Messaging
This isn’t just a document. It’s a positioning tool designed to increase coverage, wishlist conversions, and creator interest.
Ecosystem Advantage
Your press kit integrates with Indie Cluster showcases, community growth initiatives, and QA insights—so all your visibility efforts align.
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The Buggy Totem Series
Ready to Ship
Bug-Free?
Tell us about your game and we’ll match you with the right QA sprint plan. First sprint consultations are always free—no commitment required.
50+
Games Tested
100%
Report Delivery
7 Days
Sprint Length