Indie Cluster Services

Press Kits That Get You Covered

Great games don’t get press by accident. We help indie developers craft professional press kits that make it easy for media, creators, and publishers to say “yes.”

Indie Cluster Services

Press Kits
Changes Everything

First impressions matter.

Journalists and creators review dozens of games daily. A clean, professional press kit instantly signals that you’re serious—and worth their time.

Clarity increases coverage.

If writers have to search for assets, gameplay details, or contact info, they move on. A structured press kit removes friction and increases the likelihood of features.

Presentation builds credibility.

Even small indie teams can look polished. Strong branding, clear messaging, and organized materials position your game alongside bigger studios.

What We Do

Professional Press Kit Creation
For Indie Scale

Structured press kits designed specifically for indie developers—optimized for media, streamers, and event organizers.

Press Kit Structure & Design

We create a clean, industry-standard layout that makes your game easy to understand and easy to cover.

Media Asset Organization

We prepare downloadable, properly formatted assets ready for publication.

Messaging & Positioning

We refine your wording to ensure your game stands out in a crowded market.

Press Outreach Readiness

We ensure your press kit is ready for distribution across festivals, journalists, and creators.

How It Works

Our Process

DAY 1

Sign Up & Submit

Create your Indie Cluster account and provide your game build, screenshots, trailer (if available), and current marketing materials.

DAY 2-3

Audit & Messaging Review

We review your current assets and refine your positioning, tone, and presentation structure.

DAY 4-7

Press Kit Creation

We design and organize your press kit page, structure your content, optimize descriptions, and prepare downloadable media files.

DAY 8

Delivery & Outreach Plan

You receive your finalized press kit along with guidance on how and when to use it for maximum coverage impact.

Why Choose Us

Professional Presentation.
Built for Indies.

Indie Cluster exists to level the playing field. Large studios have PR teams and media departments. We help indie developers present their games with the same clarity and professionalism—without hiring a full agency.

Built by
Indie Fans

We understand how hard it is to stand out. Our press kits are designed to spotlight creativity—not just production budgets.

Media-Friendly Structure

We format everything with journalists and creators in mind—fast access, clean layout, zero friction.

Conversion-Focused Messaging

This isn’t just a document. It’s a positioning tool designed to increase coverage, wishlist conversions, and creator interest.

Ecosystem Advantage

Your press kit integrates with Indie Cluster showcases, community growth initiatives, and QA insights—so all your visibility efforts align.

Related Articles

From The Cluster

WHY I CHOOSE HTML5 TO MAKE GAMES NOW

Basically I think HTML5 is a way better option for small game projects. For those that know me, they know they I don’t like spending unnecessary money and now with HTLM5 that’s a possibility. I no longer have to spend money putting my games on the app stores. However when I was starting out in 2013, HTML5 wasn’t an option nor playing games on the web browser via your phone. Now that technology is better we don’t have any more restrictions, but It took me awhile to finally see the beauty of HTML5.

Can I Still Call Myself An Artist?

Soo... I dove head first into game development by attending The Art Institute of Atlanta (RIP). I knew I was an all around creative in high school, but didn’t realize how perfect that was for game development until I was getting ready to graduate with my Bachelors degree in Game Art & Design. During college I picked up skills in industry standard tools like Photoshop and Unreal. I even gained a deeper understanding of storytelling, art fundamentals, and sequential art, which proved helpful for all my creative passions. Concepts that today, I’d be lost without. Unfortunately, in spite of the robust art training put in place that made me more hirable, I felt our curriculum fell short on extensive design education. I really wanted to dive in on creating worlds that never existed and making them feel real.

The Buggy Totem Series

The Buggy Totem is a collection of incomplete games and game jam projects framed as a learning tool for aspiring developers. We grew up on demo discs, but today we have a USB flash drive of games before and after they were finished. Each bundle is a great way to support indie developers and learn directly from their dev logs and bugs.
Get Started

Ready to Ship
Bug-Free?

Tell us about your game and we’ll match you with the right QA sprint plan. First sprint consultations are always free—no commitment required.

50+

Games Tested

100%

Report Delivery

7 Days

Sprint Length

FAQ

Common Questions

No. Many developers create press kits during demo phase, festival submissions, or pre-launch campaigns.
We can guide you on capturing stronger visuals and structuring your media for maximum impact.
Yes. Everything created for your game belongs to you.
Absolutely. Your press kit will be structured to support festivals, showcases, and direct outreach.
A basic account is required to access the service. Premium members may receive added visibility support.
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